So What?

So What?

Message

Feedback

Info

Copy

	Context
	Trigger
	Question

Action Jackson

The Pitch

Traffic Light

Close the Gap

Houston, We Have a Problem

To B or Not to B

Watch Out

A simple storyline describing steps. Use when you want to spell out an action plan. Build to map overall recommendations and supporting steps. Avoid when audience still needs to be convinced.

Main Message

An inductive argument is a story in which two to five premises provide support for the probable truth of a conclusion. In an inductive storyline the premises are intended to be collectively strong enough that the conclusion is unlikely to be false.

It is possible that if one of the premises is inaccurate, the others may still be sufficient to support your conclusion. It will be weaker, but may still hold.

For example, an inductive storyline may propose that Option 1 is best because it is the fastest, cheapest and most reliable solution to your problem.

If you agree that Option 1 is fast and the most reliable solution, you may overlook that it is not the cheapest and still agree that Option 1 is the best solution.

No overlaps, and no gaps.

Supporting Ideas