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PROBLEM Top three problems. |
SOLUTION A possible solution for each problem. |
UNIQUE VALUE PROPOSITION Single, clear, compelling message (why you are different / worth attention). |
UNFAIR ADVANTAGE Something that cannot easily be bought or copied. |
CUSTOMER SEGMENTS Target customers and users. |
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KEY METRICS The key numbers that tell you how your business is doing. |
CHANNELS Paths to customers (inbound or outbound). |
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COST STRUCTURE Fixed and variable costs. |
REVENUE STREAMS Sources of revenue. |
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Lean Canvas is an adaptation of Business Model Canvas by Alexander Osterwalder which Ash Maurya created in the Lean Startup spirit (Fast, Concise and Effective startup). Lean Canvas promises an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key metrics and competitive advantages. (https://canvanizer.com/new/lean-canvas)
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