Quick Understanding of the Business Context Questionnaire

Based on the Lean Startup methodology


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  1. What is your value hypothesis?

    What is the value a product or service delivers to customers once they are using it?

  2. How do you test your value hypothesis?

    How do you test whether a product or service really delivers value to customers?

  3. What is your growth hypothesis?

    What is you expectation about how new customers will discover a product or service)?

  4. How do you test your growth hypothesis?
  5. What is your current engine of growth?

    E.g. sticky, viral, paid...

  6. What are the key variables that your use to tune the engine of growth?

    E.g. activation rate, revenue per customer...)?

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