Business Domain - Wholesale
= 11 items
(filtered by ) / - WholesalingThe sale of goods to anyone other than a standard consumer.
- Distribution StrategiesSetting out a broad statement of the aims and objectives of a distribution channels.
- Mass Distribution (Intensive Distribution)Skewed towards those than can deliver mass markets in a cost efficient manner.
- Selective DistributionRestrict the number of outlets handling a product.
- Exclusive DistributionChoose to deal with one intermediary or one type of intermediary.
- Push vs Pull StrategyPush strategy (using intensive advertising and incentives aimed at distributors). Pull strategy (the marketer promotes the product directly to consumers, pressure retailers).
- Channels and Intermediaries
- WholesalerA merchant intermediary who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use.
- RetailerA merchant intermediary who sells direct to the public.
- AgentAn intermediary who do not take title to goods, but simply put buyers and sellers together.
- JobberA special type of wholesaler, typically one who operates on a small scale and sells only to retailers or institutions.